Polarcade AB Privacy Policy

Last updated: September 15, 2026

Polarcade AB (“Polarcade”, “we”, “us”) is committed to protecting your privacy. This policy explains how we collect, use, and disclose information when you use our mobile games (including Block Royale), our other software, and our website polarcade.com (together, the “services”).

Our games do not require an account. We never ask for your name, email address, phone number, contacts, photos, or precise location.

1. Information We Collect

Information we collect directly (game analytics)

To understand how our games are played and to keep them working well, the game sends the following to servers operated by Polarcade:

A random installation identifier generated on your device the first time the game runs. It is not derived from any hardware, account, or advertising identifier.
A random session identifier for each launch of the game.
App version, platform (for example iOS or Android), and whether the build is a test or release build.
Device model, operating system version, and the language and region set on your device.
Your answers to the tracking prompt and the ad-consent form.
Gameplay events: sessions and their length, levels started and finished, moves made, scores, stars, revives, in-game currency balances and changes, lives, store visits, ads shown or completed, and achievements earned.

Our servers use the network address of each request only to determine the country it came from. The address itself is not stored or logged.

Purchase information

When you make an in-app purchase, the app store (for example Apple’s App Store) processes the payment. We receive the store’s transaction identifier, the product identifier, the price, and the currency so that we can deliver your purchase and restore it if the game is interrupted. We never receive your payment card details, billing address, or store account credentials.

Diagnostic information (crash and error reports)

If the game crashes or logs an error, it sends a report containing the installation identifier, app version, the level being played, the error message, and an excerpt of the game’s technical log. The technical log may occasionally contain text you typed into an in-game feedback field.

Information collected by advertising partners

Our games show rewarded video ads through Google AdMob. Where you have allowed it, Google may collect your device’s advertising identifier (Apple IDFA or Google Advertising ID), device information (model, operating system, language), IP address and the approximate location derived from it, and information about the ads you see and interact with. See sections 4 and 5.

Information collected by our attribution partner

To understand which marketing campaigns bring players to our games, we use AppsFlyer, a mobile measurement service. Where you have allowed tracking, the AppsFlyer SDK collects the device advertising identifier; it also collects the vendor identifier (IDFV), device information (model, operating system, language), IP address and the approximate location derived from it, the installation identifier described above, the time of install and launches, and in-app events such as completed rewarded ads and purchases with their price and currency. AppsFlyer matches this against data from the advertising networks we buy ads from to attribute an install to a campaign and to measure its return. Apple’s SKAdNetwork attribution is also enabled and works without any device identifier.

Website

Our website records standard server logs (IP address, browser type, pages requested) and may use cookies to enhance your experience. You can disable cookies in your browser, but some site features may not work properly.

2. How We Use Information

To run the game: deliver purchased items, restore purchases, and keep your progress on your device.
To improve the game: understand how levels are played so we can balance difficulty, tune rewards, and design new content.
To fix problems: find and repair crashes and errors.
To show ads: serve rewarded ads that you choose to watch in exchange for in-game rewards, and measure that they were delivered.
To comply with law and protect our rights and those of our users.

We do not use your information for marketing emails or push notifications. We do not collect an email address in our games and we do not send push notifications.

3. Legal Basis for Processing

If you are in the European Economic Area, the United Kingdom, or Switzerland, we process your data on the following bases:

Contractual necessity: delivering the game and your in-app purchases.
Legitimate interests: game analytics, crash reporting, fraud prevention, and showing non-personalised ads.
Consent: personalised advertising, which you give or refuse through the consent form or the system tracking prompt. You can withdraw consent at any time (see section 4).
Legal obligations: where the law requires us to keep or disclose information.

4. Advertising, Consent, and Your Choices

Rewarded ads in our games are served by Google AdMob. You always choose whether to watch a rewarded ad.
Where required by law (for example in the EEA and UK), a consent form is shown before the first rewarded ad is loaded. You can change your choice at any time from Settings → Privacy options inside the game.
On iOS, when the game first starts the system asks whether the app may track you across other apps and websites. Declining does not affect gameplay; ads will simply be non-personalised and our attribution partner will not receive the advertising identifier.
iOS: go to Settings → Privacy & Security → Tracking to turn off “Allow Apps to Request to Track” or to change the setting for an individual app.
Android: go to Settings → Google → Ads to delete or reset your advertising ID or opt out of ads personalisation.
For details on how Google uses data from ads, see policies.google.com/technologies/ads.

5. Third-Party Services

Our games use the following third-party services. Each has its own privacy policy, which you should review for details on how it handles data.

Service	Provider	Purpose
Google AdMob and Google User Messaging Platform	Google LLC	Serving rewarded ads and collecting ad consent
AppsFlyer	AppsFlyer Ltd.	Install attribution and marketing measurement (AppsFlyer services privacy policy, opt out)
App Store, StoreKit, and SKAdNetwork	Apple Inc.	In-app purchases and privacy-preserving ad attribution
Google Play and Google Play Billing	Google LLC	In-app purchases on Android
Amazon Web Services	Amazon Web Services, Inc.	Hosting for our analytics, crash-report, configuration, and website servers

Advertising and attribution partners receive data directly from your device under their own policies. Our analytics and crash data are stored on servers controlled by Polarcade.

6. Data Retention

Installation identifier and gameplay analytics: kept while the game is supported and for up to 12 months after the last event received, then deleted or aggregated so it can no longer be linked to an installation.
Crash and error reports: kept for up to 12 months.
Purchase records: kept for as long as required to honour your purchases and to meet accounting and tax obligations.
Website server logs: kept for up to 12 months.

Game progress, currency, lives, and purchase receipts are stored on your device and are removed when you delete the game.

7. Disclosure of Personal Information

We share personal data only in the following circumstances:

With service providers that process data on our behalf (for example hosting providers), under contracts that restrict their use of the data.
With advertising and app store partners as described in sections 4 and 5.
As required by law, regulation, or legal process.
To protect the rights, property, or safety of Polarcade, our users, or others.
In connection with a merger, acquisition, or sale of assets, in which case this policy continues to apply to your data.
With your consent.

We do not sell personal data. Personalised advertising may be considered “sharing” under some United States state privacy laws; you can opt out using the in-game Privacy options or the system settings described in section 4.

8. International Data Transfers

Polarcade AB is based in Sweden and our own servers are hosted in the European Union. Our advertising and app store partners may process data in the United States and other countries. Where data is transferred outside the EEA, UK, or Switzerland, we rely on safeguards such as the European Commission’s standard contractual clauses or the EU-US Data Privacy Framework.

9. Your Rights

Depending on where you live, you may have the right to:

Access the personal data we hold about you and receive a copy of it.
Correct inaccurate data.
Request deletion of your data.
Restrict or object to processing.
Withdraw consent at any time, without affecting processing carried out before withdrawal.
Request data portability.
Opt out of the sale or sharing of personal data and of targeted advertising.
Not be discriminated against for exercising your rights.
Lodge a complaint with a supervisory authority. In Sweden this is the Swedish Authority for Privacy Protection (IMY).

To exercise these rights, email contact@polarcade.com. Because our games have no accounts, we can identify your data only by the random installation identifier stored on your device. Deleting the game removes that identifier from your device, after which any data we hold can no longer be linked to you. To exercise your rights with Google or Apple, please contact them directly.

10. Children

Our games are not directed at children under 13 (or the age defined by local law), and we do not knowingly collect personal information from them. Ad requests from our games are not tagged as child-directed. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at contact@polarcade.com and we will remove it.

Users who are between 13 and 18 years old (or the relevant age defined as a minor in their jurisdiction) should seek the consent of their parents or legal guardians before using our services.

11. Security

We follow industry-standard practices to safeguard your data during transmission and storage. The data we collect ourselves is kept to a minimum and does not include directly identifying information such as your name or email address. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

12. Changes to This Privacy Policy

We may update this policy from time to time. We will post the updated version at this address and change the “Last updated” date above. Continued use of our services after changes are posted indicates acceptance of the updated policy.

13. Contact Us

For any questions or requests regarding this policy, contact us at: contact@polarcade.com

Polarcade AB, Sweden